SmartPLS for Research: A Practical Approach to Structural Equation Modeling

Course Overview

This masterclass is designed for learners who want to apply Structural Equation Modeling (SEM) using SmartPLS in their academic or professional research. The sessions focus on hands-on practice, guiding participants through model building, assessing measurement validity, running structural models and interpreting outputs. Using real datasets and step-by-step demonstrations, this course simplifies complex SEM concepts and enables participants to conduct high-quality quantitative research with confidence.

Learning Objectives

By the end of this training module, participants will be able to:

• Understand the fundamentals of PLS-SEM and how it differs from CB-SEM.
• Build measurement and structural models using SmartPLS.
• Assess reliability and validity of constructs.
• Apply path modelling and bootstrapping techniques.
• Interpret SmartPLS outputs clearly for academic writing.
• Conduct mediation, moderation and multi-group analysis (MGA).
• Use SmartPLS for thesis, dissertation or publication-quality research.

Syllabus Outline

Target Audience